Search Engine Optimization (SEO)
SEO is a service that optimizes your website for the search engines so that it meets all of Google’s requirements and is visible in their search results. SEO is the best value, because it lists your business without incurring additional charges.
“SEO is a service that optimizes your website for the search engines so that it meets all of Google’s requirements and is visible in their search results. SEO is the best value, because it lists your business without incurring additional charges.”
SEO is an acronym for search engine optimization. SEO is by far the most important aspect of internet marketing because it can deliver huge amounts of traffic to your store or to your online business. SEO focuses on getting a business ranked as best possible within Google, Yahoo, and Bing. Google has about 90% of the market share and we are certified Google partners and analytics experts that know how to best position and market your business for optimal rankings.
When your site shows up in Google or the other search engines naturally it’s called organic rankings. Google is essentially ‘vouching’ for the top company they list at the top of the search results. They are saying that “in our opinion, this is the best company for this industry or category”, so they are continually adding stricter controls in order to have the absolutely best suited and deserving companies at the top of their results.
Google has firm conditions that need to be adhered to in order for companies to list at the top of Google searches and this is where we come in, to achieve top organic SEO rankings.
SEO focuses on organic listings whereas Google Ads places your site on the page as long as you pay for each click-through to your site. Once your budget is exhausted your presence on the page is gone. Think of PPC or Google Ads as rented traffic and organic traffic is earned traffic. They are also more likely to convert over paid traffic. Web sites that dominate their market are routinely sold for hundreds of thousands of dollars because so much business is generated by the internet, it exceeds walk-in sales and direct marketing.
Our core specialty is SEO. We work with clients from all over Toronto, Mississauga, Kitchener Waterloo, as well as all over Ontario, USA and even Australia and parts of Europe. We have the expertise to help drive local traffic to your Toronto business or to stand out nationally.
WHAT YOU NEED TO KNOW ABOUT SEO
SEO isn’t a quick race to success. SEO is a marathon, not a sprint and as much as you have been bombarded by emails soliciting your SEO business promising quick, top rankings, the reality is proper SEO takes time and is a long term marketing commitment. Not only does it take time to gain top rankings, it also takes work to hold those rankings. In addition to it taking time, Google runs several major updates to their algorithm yearly which can cause temporary disruptions to your rankings and may require changes or fixes to your website or optimization to comply with Google’s new standards.
We won’t promise you quick top rankings, but we will tell you, based on your current domain name age, history with Google and competitors in the top ten for your keywords, an estimated time to expect results and provide you reports tracking the progress as we go. The best thing we can offer you is examples of some of our client’s results so you can verify our results for yourself and don’t have to take our word for it.
OUR SEO PROCESS
Below outlines our SEO steps and the work is the same for those wanting local results in Toronto, Mississauga, Across the Greater Toronto Area, Kitchener Waterloo Region or Nationally across Canada.
Our SEO process involves honest and ethical work. We use only “White Hat” techniques which is just a term for work that won’t involve tricks to get quick results that will eventually get you penalized in Google. We will work with you every step of the way to confirm the keywords we choose that are representing the work you do or the services you offer or the products you sell. We also work to optimize your content and provide our recommended changes to you to confirm you approve what we’re saying and how we’re saying it before it’s ever made live on your website. This applies whether you have a large or small e-commerce website, WordPress website or a standard HTML brochure site.
SEO is a collaboration because we’re the experts for SEO, but you’re the expert of your business!
Our SEO Process
We will work with you to understand your business, your goals, your audience and whether you are looking for local results here in Toronto and other cities around the GTA or national and international audiences as well.
Research & Strategy Development
We will research your targeted market and generate a plan that will enable your business to outperform your competition and increase visibility and sales. We will leave no stone unturned in strategy development.
Website Audit & Optimization
We thoroughly inspect every aspect of your website to identify potential barriers to success such as poor code and content, internal linking and much more. We then correct these issues and optimize your website.
Full Online Audit & Optimization
We inspect the many technical aspects of your online business that may negatively impact success, such as slow servers, old code, URL structure, file sizes, broken links and much more. Once identified, we correct these issues.
Once you have determined which services you want to move forward with based on the previous steps, we can begin to implement everything that we have identified and recommended for your business.
Ongoing Success Tracking & Reporting
Every month we provide an easy to read report on the state of your business. We hold ourselves accountable by letting you know our progress on increasing traffic and sales and much more for complete transparency.
What can we say? We are the best Internet marketers in Toronto and as such, we are willing to guarantee our results.
Staying Ahead of Your Competition
Our ongoing Internet marketing service ensures that your rankings and sales continue to improve and outpace your competition. Ongoing service is very important, don’t let your online business slowly wither away.
Why Our SEO Company is Different
- We started when Google and Yahoo had an equal share of the search market. We’ve been through every update and change Google has made sine 2003. Our SEO team knows Google inside and out.
- We Perform All Our Work Manually: From keyword research, to our initial assessments we don’t rely on cookie-cutter software that spit out reports with useless facts in an attempt to wow you with what you can’t possibly understand.
- We Speak Your Language Not Ours: Like our reports, we also speak in terms you can understand and can even explain everything and every recommendation so you are comfortable with what is being recommended. We won’t use big fancy, technical terms in an attempt to wow or confuse you.
- We Aren’t Just SEO People: Some of our SEO team members have worked in traditional marketing roles with large national companies, others are also web designers so they understand more than just SEO so they can marry marketing principles and HTML technical knowledge with your SEO.
- We Don’t Just Expect You To Take Our Word For It: Below and on each of our local SEO pages for Kitchener Waterloo, Mississauga and Toronto we have provided examples of actual rankings achieved for actual clients. All that you can independently verify.